SC213: Chuck House. How To Sell 100 Homes Per Year With 3 People, Double Units In One Year, And 3 Ways To Raise Your Average Price.

In this call, Chuck talks about:

  • The ONE thing he did to double his production from 50 to 100 closings in one year with only 3 people.
  • Selling 100 units per year for the last 7 years in a row.
  • 3 ways he dramatically raised his average sales price and and his GCI to seven figures.
  • How an “old fashion snail mail” newsletter to 125 people set up his biggest gains.
  • Why he avoids shiny new lead generation trends (like buying internet leads) and instead focuses on high profit margin transactions.
  • The power of written goals.
  • Why he chose high profits over high volume.
  • His 36 touch marketing plan that is easy to implement, generates massive referrals, and resulted in a 28 to 1 ROI.
  • Team dynamics, compensation, profit margin, and more.

Chuck House SUCCESS CALL …

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Download FULL Audio Running Time: 68 minutes



Chuck House is with Keller Williams Realty in Memphis, Tennessee. Last year, he and her team (The House Team) closed 109 transactions with a total sales volume of 39 million. His average sales price was 359 thousand of which 48% were buyers and 52% were sellers.

Chuck leads a team with 8 members. He has been an agent for 20 years.

2019 Stats:

  • 109 closings
  • 39 million sales volume
  • 8 member group:
    • 3 buyer agents
    • 1 listing agent
    • 1 transaction manager
    • 1 listing manager
    • 1 director of marketing
    • 1 team leader


  • repeat & referrals
  • past clients
  • sphere of influence