Scott Kato SUCCESS CALL …
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Download FULL Audio Running Time: 55 minutes
Scott Kato is with Keller Williams Realty in Long Beach, California. Last year, he and his team (Kato Group) closed 75 transactions with a total sales volume of 40 million and 750 thousand in GCI. His average sales price was 533 thousand of which 65% were buyers and 35% were sellers. In his best year (2012), Scott sold 120 homes worth 50 million and earned 1.2 million in GCI. Scott owns a team with 7 members. He has been an agent for 17 years.
In this call, Scott talks about:
- Managing music store inventory before getting into real estate
- Closing 14 homes his first year by hosting open houses 7 days per week
- The 62 Touch annual marketing plan to his small list of 350 past clients, friends, and family that resulted in 60 closings (that’s 1 in 6 people on the list resulted in a closing)
- 4 past client appreciation party ideas including estimated costs
- How to find a cheap virtual assistant
- Starting a real estate investment company with his friend that grew into 8 million dollars in assets by purchasing foreclosures at the courthouse steps
- Transitioning his small team into a 7th level business that runs without him day to day
- Team dynamics, compensation, profit margin, and more
- 75 closings
- 40 million sales volume
- 7 member team:
- 3 buyer agent partners
- 1 transaction coordinator
- 1 director of sales
- 1 director of operations
- 1 team owner
- open houses
- repeat & referrals
- past clients
- sphere of influence