– question submitted by Marlene Rogers.
Let me re-phrase the question:
What can a good agent DO to become a great agent?
MORE of what they are ALREADY doing to be good.
For instance, let’s say you are closing 10 transactions a year from your 1,000 home geographic farm. If you want to close 20 transactions next year, increase your farm to 2,000 homes and keep marketing the same way.
There is a side benefit to this approach. The more you do something, the more EFFICIENT you will become. So odds are good you will improve from the first year and actual close 25 transactions form the 2,000 home farm.
Here is another example. Let’s say you closed 5 transactions last year from your 100 person Sphere of Influence database. To double your closings, double your database. You need to meet and add 100 more people to your SOI database so you can close 10 transactions this year.
Another way to say it is this:
Duplicate Your Success.
Although there are many concepts on the topic of good to great (focus, systems, leverage, etc.), this one idea will help most agent go higher faster.