Mike

Sometimes your best marketing idea…turns out to be a really bad idea.

I like asking top agents, “What was your worst marketing idea?”

Why?

So you can avoid their mistakes. And sometimes…

It’s really FUNNY.

In this short 3 minute clip, Tyler Smith shares his worst marketing idea (very funny). Tyler recovered from this mistake and went on to close 171 homes worth $32 million in a single year. Just click the arrow below to listen…

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P.S. What was your WORST marketing idea? Tell me what you think in the comments below.

P.P.S. Do you like learning from Top Agents who already discovered HOW to succeed in real estate? Consider joining SUCCESS CALLS and listen to 2 new top agent calls every month. Click this link to learn more…SUCCESS CALLS

Have you thought about using video marketing to attract new clients?

But you’re not sure where to start…

In this short 9 minute clip, Andy Mulholland shares how he ramped up his new real estate career with video marketing and landed on Realtor Magazine’s 30 under 30 list. Just click the arrow below to listen…

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P.S. Do you use video marketing? What are your results? Tell me what you think in the comments below.

P.P.S. Michael Krisa is a master of video marketing. He’ll talk at the summit about how to use the equipment you already have (and may not realize) to create some awesome videos to promote yourself and your properties. Michael is one of 21 speakers at the FREE virtual training event for real estate agents. Click this link to learn more…Agent Success Summit

Many real estate markets in the country are turning and going back up.

But some markets are still struggling with many sellers underwater.

Short sales offer a solution.

But how do you find short sale sellers?

In this short 2 minute clip, Chantel Ray shares her successful radio ad that gets short sale sellers to call her first. Chantel used ads like this to sell 810 homes in 1 year. Just click the arrow below to listen…

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P.S. Do you list short sale homes? What are your results? Tell me what you think in the comments below.

P.P.S. Gee Dunsten is a master of of the short sale. He’s on a team that has closed over 500 short sales in the last 5 years. Gee has trained over 5,000 agents nationally on the short sale process. Gee is giving away short sale forms, videos, and a chance to win one distance learning class on short sales valued at $400. Gee is one of 21 speakers at the FREE virtual training event for real estate agents. Click this link to learn more…Agent Success Summit

Referral calls to your past clients and sphere of influence can be the most profitable calls you can make.

Of course, you don’t want to become a pest…or worst a nuisance.

So what do you say to keep it friendly AND productive?

In this short 10 minute clip, Daniel Del Real shares his super successful referral scrip and the approach he used to sell 196 homes in 1 year (80% from referrals). Just click the arrow below to listen…

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P.S. Do you ask for referrals? What are your results? Tell me what you think in the comments below.

P.P.S. Bob Corcoran is a master of scripts and dialogs to use for converting leads into appointments. He’s giving away 2 of his lead qualification and conversion scripts (buyer and seller) as a special gift to all attendees of the Agent Success Summit. Bob is one of 21 speakers at the FREE virtual training event for real estate agents. Click this link to learn more…Agent Success Summit

Door knocking costs nothing, but offers real estate agents big returns.

When you have more time than money, door knocking is an excellent way to generate leads and business.

You can knock doors around a just listed, just sold, or through a geographic farm.

But what do you say?

In this short 10 minute clip, the McDaniel-Callahan Team shares the super successful door knocking scrip they use on high-priced homes (average $1.4 million). Just click the arrow below to listen…

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P.S. Do you knock on doors? What are your results? Tell me what you think in the comments below.

P.P.S. Mike Ferry is a master at scripts and dialogs to use while prospecting. He’s giving away 53 scripts (including door knocking) as a special gift to all attendees of the Agent Success Summit. Mike is one of 21 speakers at the FREE virtual training event for real estate agents. Click this link to learn more…Agent Success Summit

What is an expired listing?

When a listing agreement expires and the home has not sold, the seller is free to hire a different agent and try again. Maybe you should be the second agent.

Why should you pursue expired listings?

1. You know they want to sell.
2. You know they are willing to pay a commission.

How do you re-list expired listings?

In this short 3 minute clip, Joshua Smith describe his approach to expired listings that resulted in re-listing 3-4 expired listings per month. Just click the arrow below to listen…

P.S. Do you pursue expired listings? What are your results? Tell me what you think in the comments below.

P.P.S. Don Wenner is a master at listings. He’ll talk about “How to List 70–90 Homes Per Month like Clockwork” at the Agent Success Summit. Don is one of 21 speakers at the FREE virtual training event for real estate agents. Click this link to learn more…Agent Success Summit

How do you generate high-quality leads from the internet?

Rob Levy sold 92 homes in 1 year worth $34 million…

54% of those closings came from cheap internet marketing.

In this short 8 minute clip, Rob Levy describes his internet marketing program. Click the arrow below to listen…

P.S. Do you generate leads from the internet? What are your results? Tell me what you think in the comments below.

P.P.S. Rob Levy is a master at internet marketing. He’ll talk about “Don’t leave your leads on your laptop. Use a system to generate, capture, manage, and convert internet leads into clients using landing pages, drip emails, video and more” at the Agent Success Summit (the free virtual online training event). You can hear Rob and 20 other top speakers for FREE. Click this link to learn more…Agent Success Summit

Listings are the name of the game…

But HOW do you get in front of enough sellers is always the question.

If you have more time than money, consider door hangers.

Note:  Be sure to include a call-to-action on your door hanger.  (i.e. “Visit www.___.com for a free home evaluation.”)

In this short 5 minute clip, Joshua Smith describe how he uses cheap door hangers to list 7 to 15 homes per month. Just click the arrow below to listen…

P.S. Do you use door hangers? What are your results? Tell me what you think in the comments below.

P.P.S. Mike Ferry is a master at listings.  He’ll talk about “If you want to LIVE in 2013, you have to LIST property” at the Agent Success Summit (the free virtual online training event). You can hear Mike and 20 other top speakers for FREE. Click this link to learn more…Agent Success Summit

Referrals are the easiest and most profitable clients you can get.

So why don’t more agents focus on referrals from their past clients and sphere of influence?

I’m sure there are tons of excuses…

I used to think of dozens. Like…

“It’s too soon for me to talk to my past clients.”

“I’m too new.”

“I don’t want to beg for business from my family. I’ll prove myself first.”

“I don’t know what to say.”

And my favorite…

“Why should I ask for referrals. Shouldn’t the universe just be sending people to me.”

What is your excuse?

Whatever it is, you need to stop putting roadblocks in the middle of your success highway.

Let’s focus on 2 things we can control:

1. How to build a referral list (who is on it).
2. How to get referrals from that list (what to do).

I think the best source of wisdom on this topic is top agent Daniel Del Real. He closed 196 homes in his best year…80% were referrals from his past clients and sphere of influence.

In this short 10 minute clip, Daniel describe how small his list is (you’ll be surprised) and how he stays in touch (very easy). Just click the arrow below to listen…

P.S. Do you pursue referrals? How? What are your results? Tell me what you think in the comments below.

P.P.S. Dean Jackson is a master at referrals. He’ll talk about the “The secret Psychology of why people refer real estate agents … and how to be the only one they refer” at the Agent Success Summit (the free virtual online training event). You can hear Dean and 20 other top speakers for free. Check it out here…Agent Success Summit

A some point you will get burned out…

It’s just a by-product of success in real estate.

You’ll either learn to cope, quit the business, or get some help.

Many agents just cope, suffer, and hope things will be better. Things rarely change without intentional effort. So they continue getting the some result over and over again.

Some agents get so burned out, they throw up their hands and quit the business. They literally become a victim to their own success.

A few agents will seek help and a better solution moving forward. Often it is in the form of a new team member.

John Morley was burned out.

He was working 100 hour weeks. Business was great. John was not.

Sometimes frustration is a good thing. It make us try things we would not have attempted if things were going well.

John was at that point. He overcame his fear, broke down, and…

Hired a listing partner.

Find out what happened next in this 5 minute audio clip. Just click the arrow below to listen…

P.S.  Do you ever think about hiring an assistant? Tell me what your think in the comments below.  What worked?  What did not work?  What are you afraid of?

P.P.S.  Dave Jenks (co-author of The Millionaire Real Estate Agent) talks about hiring an assistant at the Agent Success Summit (the free virtual online training event). You can hear Dave and 20 other top speakers for free. Check it out here…Agent Success Summit